Delicious New Packaging Helps Deliver the Brand.

Background:
Understanding the need for an updated and improved clamshell design, Transparent Container was asked to develop and create a package that would be functional, innovative, creative and durable when put in the freezer at retail. Additionally, the clamshell needed to add an upscale feel to the product to meet the company's marketing initiatives.

Solution:
With a clear understanding of the design requirements and marketing objectives, the team at Transparent Container was able to supply a design that met all of the objectives head on. A direct link from the client to the design and engineering teams at Transparent Container ensured that no details were lost in translation and the design was everything that Eli's hoped for.

The tooling and manufacturing teams also understood the tight manufacturing specifications of this product and maintained strict quality procedures throughout the entire production cycle to ensure the highest quality clamshells. The new design adds the structure enhancements that were required without sacrificing the aesthetic features that add to the upscale look and feel of the final product.

These new clamshells add the visual impact Eli's was looking for.