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Purell

Background:

Purell’s launch in the Canadian market required unique 2-pack packaging while the U.S. market required distinctive display packaging. Both needed to highlight product attributes as well as the existing Jelly Wrap packaging and handy loop feature.

Solution:

Packaging clarity of a clamshell and a display tray presentation were key to promote product attributes, the loop feature and the fun, vivid colors of the product.

Download Purell Custom Thermoformed Plastic Tray Case Study