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Soft Lips


When Mentholatum developed its variety-pack Club Store package of new SoftLips flavored lip balm for Sam's Club, its primary goal was to take SoftLips out of the cough and cold deparment and into the main aisles of the store.


We achieved that with a decorated transparent curved sleeve that has the cubes of SoftLips appear to be floating within the package, surrounded by vivid bright colors to catch consumers' eyes.