Environmental Impact
How “green” your package is can make the difference between getting your product on the retail shelf or not. Consumer demand for more environmentally friendly packaging is growing, and retailers aim to please consumers. So while cost, appearance and product security will continue to be important considerations, increasingly so will environmental impact. We welcome the challenge to create packaging that meets the standards of the most demanding retailers.

We Hate Waste
Sustainability has been part of our heritage and corporate culture from the very beginning. While many manufacturers consider the “cradle to grave” impact of a product’s life cycle, our goal is a “cradle to cradle” process of continual recycling that keeps plastics out of landfills. For years, we have been a “zero waste” manufacturer, recycling all of our scrap. Much of the material we use includes recycled content, and increasing amount includes post-consumer recycled material. And to encourage more recycling of our packaging, we are helping our customers use more PET, the plastic used in most soft drink and water bottles.

Design of Sustainability
Does this growing concern for sustainability demand that everything be sold in plain brown wrappers? Of course not. Transparent containers serve a highly useful function in helping consumers choose products, and they can continue to do so. One way to increase the sustainability of transparent containers is to avoid over-packaging, which means finding innovative new ways to protect products from damage and pilfering while using much less material. Another way to is to design packages that are easier for the consumer to recycle.

Many in our industry probably wish this issue would just go away. Not us. We thrive on tough design challenges like these—and we consider our unique ability to meet those challenges our strongest competitive advantage.