Complete Product Visibility, a Clear Advantage

Background:
SharpieŽ products clearly differentiate themselves from competing brands in both form and function. In order to show this on shelf, it was determined that a printed clear folding carton would be just the ticket. Previous attempts of brand presence to a small area and the consumer's perception of product quality was in question. The new packaging needed to convey the product's innovative style and differentiate the SharpieŽ RT pens from competitive products.

Solution:
Anticipating the need for improved graphics on clear folding cartons, Transparent Container developed Litho Clear folding cartons. Utilizing the latest technology in UV printing and conversion techniques, it is now possible to get paperboard quality graphics and production consistency in clear folding cartons.

Improved quality of the graphics on the package and complete product visibility has actually increased the consumer perception of value. And by implementing horizontal and vertical face panels, the SharpieŽ RT pens can now be displayed in either orientation, giving retailers greater stocking flexibility and strong brand presence on shelf. Additionally, the elimination of the labeling operation has reduced the overall packaging costs.

This new use of clear folding cartons gives the SharpieŽ RT pens even more impact in the retail environment.