Because of our experienced, hotshot designers who are outfitted with the latest high-tech equipment and gadgets, we can get started on your unique packaging project when it’s just a glimmer of an idea. Our packaging design process, assessment tools and collaborative methodology make for a smooth, clear and exciting process of development. With TCC, there’s no need for a handoff from designer to engineer to manufacturer. We’re all right here, designing outstanding and creative packaging, and getting great results because of it.
New products that require a custom packaging design, or products that require a packaging redesign, demand both a creative and strategic approach, and that’s where we shine. By combining a variety of disciplines and joining forces with you early in the process, we form a collaborative team that can get the very best results. We’ll take into account all the brand objectives, as well as the objectives of the consumer and retailer. Our collaborative methodology focuses on three main areas: consumer desirability, technical feasibility and business viability.
Consumer desirability means delivering on what makes your consumer tick. It means capitalizing on all the demographics, category trends, studies, surveys and data available. When we work together, we can uncover what your consumer wants from your products’ package, whether that’s a sense of desire, attraction, comfort, enjoyment or love.
Technical feasibility addresses the manufacturability of the packaging. If a great idea can’t be manufactured, it’s not such a great idea. Here we anticipate the tooling and tooling design required to manufacture the package. We also ask the crucial question:
Can it be manufactured and assembled efficiently on an automated line? Our designers and engineers work hand in hand during this innovative process to insure only the best and most feasible ideas move forward.
The business viability of your packaging must also be addressed in the early stages to achieve the best result in the later stages. While quantitative metrics can be difficult to come by due to a broad range of factors, we’ll share our industry experience and work with you to tackle topics like a packages’ impact on sales, ROI and its effectiveness in growing sales and margin.
Our package design services for a new packaging or a packaging redesign calls for intense work from our designers and engineers. After the initial collaborative meetings and the sharing of ideas and documents regarding the objectives of your packaging project, we begin our Packaging Design Process. It’s what we do ‘behind the scenes’ to create and develop the packaging that’s just right for your product and it involves five major steps: research, visualization, assessment, refinement and engineering.
Good research is critical in having a good understanding of the package, past and present, and a clear understanding of how to proceed through the design process. We conduct a thorough review of the category and the channel. We explore the brand objectives, industry trends and competitive landscape. We evaluate the packages’ position on the shelf and analyze aspects of packaging differentiation. Only when the packaging design research is complete and clearly understood, do we consider moving on to the next step.
Visualization is the very beginning of the creative process when designers put pencil to paper, or pen to design tablet. As with all creative endeavors, some ideas never see the light of day while other ideas are the beginning of something great. Regardless, lots of rough thumbnail sketches are created. The thumbnail sketches are then reviewed and assessed internally to see that they meet the objectives of the project. The best retail packaging concepts are modified as needed and then presented to you.
Refine the Best
The refinement stage begins with the designs you have selected. Pencil sketches are refined and modified to meet functionality and/or cosmetic requirements. Additionally, designs are assessed to insure they meet performance, merchandising, transportation and cost requirements. Designs are again presented to you for a selection of those that will proceed to concept development.
During concept development, designers and engineers work together to guarantee standards are being met. Sketches may now be a computer-generated color draft quality image or a computer-generated “photo realistic” image.
The packaging reaches its final creative visualization stage with engineering drawings that include critical dimensions and quality functions of the packaging. A final presentation to you is often conducted via Internet and telephone in a “live” meeting. Here, we can share our computer screen with a multitude of meeting attendees in real time. Attendees can sketch or make notations on the image being presented for a truly clear and collaborative meeting.
The final design will then go to prototype and will be reviewed by all to confirm form, fit and function. Our phased approach ends when all parties agree on a prototype that meets all the projects objectives. Then it’s on to manufacturing!