Microsoft Streets & Trips
SPI / TINA – Best In Application • 2007
The packaging for Microsoft Streets & Trips illustrates how it’s possible to honor a real commitment to Sustainability with packaging solutions that deliver high shelf impact.
The Microsoft Streets & Trips product includes both software and hardware, customizable trip planning and a sleek and stylish Global Positioning System (GPS) receiver. To give the device maximum visibility, Transparent Container conceived and designed a unique package that combines two of their technologies, thermoforming and printed clear folding cartons, into a package that presents the product to the consumer in a very unique way.
Plastic materials that contain recycled production waste are already in common use; the recycling of more post-consumer waste is the next step toward greater sustainability in plastic packaging, and Microsoft and Transparent container are behind this all the way.
“It’s possible to honor a real commitment to Sustainability with packaging solutions that deliver high shelf impact.”