Project Description


Clamshell and Display Tray


Purell’s launch in the Canadian market required unique 2-pack packaging while the U.S. market required distinctive display packaging. Both needed to highlight product attributes as well as the existing Jelly Wrap packaging and handy loop feature.


Packaging clarity of a clamshell and a display tray presentation were key to promote product attributes, the loop feature and the fun, vivid colors of the product.

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