//Soft Lips
Soft Lips2018-03-22T13:58:08+00:00

Project Description

Soft Lips

Club Store Custom Thermoformed Package


When Mentholatum developed its variety-pack Club Store package of new SoftLips flavored lip balm for Sam’s Club, its primary goal was to take SoftLips out of the cough and cold deparment and into the main aisles of the store.


We achieved that with a decorated transparent curved sleeve that has the cubes of SoftLips appear to be floating within the package, surrounded by vivid bright colors to catch consumers’ eyes.

Download Soft Lips Case Study
  • printed plastic packaging for cosmetic industry
  • printed plastic sleeve and insert for cosmetics