SPI / TINA – Best In Innovation • 2007
Addressing the need to create a package that would WOW the consumer, this package creates a unique interactive experience for the consumer. As the project grew, the question was asked, “How can we create a puzzle that makes getting ‘TO’ the product inside just as fun as getting the product?” Observing young children interacting with packaging, the design team went all the way back to a moment we are all familiar with, in some cases, children have more fun with the “packages” than they do with the actual product it contains.
Some say this is over-packaging, we, on the other hand, think it adds a level of fun that gives each consumer a lasting experience which brings them back to their childhood.
“a package that would WOW the consumer”